Old-School Advertising: Printed Marketing Items That Continue to Impress
It is easy to understand why small businesses feel so overwhelmed when it comes to marketing; with social media, email marketing, and online advertising dominating the landscape, it can feel like traditional marketing methods, aka physically printed marketing materials, have been left in the dust. But here's the thing – old-school marketing is far from dead. It can be a powerful tool for small businesses looking to stand out from the crowd, especially now, with more and more businesses choosing to advertise on digital platforms.
Because there is something timeless about the tangible impact of physical marketing materials, we have curated a list of the best classic marketing items that have stood the test of time and continue to leave a lasting impression on audiences.
Business Cards: Despite living in a digital age, exchanging business cards remains a cornerstone of professional networking. There's a certain elegance in handing over a beautifully designed card that speaks volumes about your brand identity. Whether at a conference or a chance encounter, a well-crafted business card is the perfect introduction to your business.
Custom Packaging: With e-commerce overtaking the world, custom packaging has become a crucial touchpoint for brands looking to create a memorable experience for their customers. From branded boxes to personalized tissue paper, custom packaging adds an element of luxury and sophistication to the unboxing process. It's more than just a container – it's an opportunity to delight and surprise your customers.
Printed Newsletters: A printed newsletter stands out as a refreshing change of pace. Whether it's a quarterly update or a monthly digest, a printed newsletter offers a tangible connection to your audience that digital channels simply can't replicate. It's a chance to share stories, highlight products, and business news, and engage with your community in a meaningful way.
Branded Merchandise: Branded merchandise is more than just a promotional tool – it's a statement of loyalty and pride. Whether it's a branded pen, a tote bag, or drinkware, branded merchandise allows customers to become ambassadors for your brand wherever they go. It's a way to build community and foster a sense of belonging among your audience.
Branded Display Items: When it comes to trade shows, events, and storefronts, branded display items are essential for catching the eye of potential customers. From banners and signage to tablecloths and backdrops, branded display items help you stand out from the competition and create a memorable experience for attendees. It's all about making a lasting impression and leaving a mark in the minds of your audience.
While digital marketing may have its time and place, you can’t beat the timeless allure of physical marketing materials. So, why wait? Embrace the power of classic advertising and elevate your brand with these timeless marketing materials today.
-Teresa Brandsted
If you need help brainstorming or designing marketing materials, hit us up! We provide graphic design services for all types of materials, both physical and digital, as well as work with tons of promotional product vendors to help you get the perfect item!